AC-EXS®
AC-EXS®
The Participant assumes the role of a newly appointed Key Account Manager for the confectionery supplier Cammons. The Participant is required to meet with the Assistant Merchandising & Display Manager for a large general merchandise retailer, Gerry Sturges, who is also new to the role. The Participants aims are to: build an effective working relationship with Gerry Sturges, and to establish a working relationship which is mutually beneficial. They are also tasked to secure agreement from Gerry on a number of commercial objectives. A basic understanding of commercial measures, eg market shares, is required.
