AC-EXS®
AC-EXS®
The Participant plays the role of a Regional Manager of a recently amalgamated Pharmaceutical Company. Due to the recent merger, the manager is tasked with the total reorganisation of their sales region. They are presented with various information, given in narrative and graphic form, in order to analyse the key issues. These include; products’ sales and potential, competitor information, sales representatives’ performance, and logistical and cultural considerations. The aim is to provide written recommendations to the Business Development Manager as to how the region will achieve its overall business objectives.
Participants form a team of Area Sales Managers at a software company, DataSure. They have been asked by the Regional Sales Manager to discuss a number of typical sales issues and to make recommendations on how these issues should be handled. The issues include problems to do with customer service, sales administration, sales performance and general sales policies.
Participants take on the role of Branch Managers in the Financial Services Division of Universal Life, an insurance company. They are meeting to discuss several issues that the firm faces. These include strategies for targeting key markets, the analysis of performance figures, the introduction of a customer service charter which goes beyond meeting compliance regulations. . .
