International Marketing Services

AC-EXS®

Participants meet together as a group of graduates in the European Marketing Division of International Marketing Services a US multi-national organisation. The organisation specialises in providing services to the air transport industry worldwide. The areas under discussion are marketing scenarios which include brand positioning, distribution and logistics, a new service launch and the selection and retention of agencies in the Middle East.

• Code: NAR-IMS
• Work environment: Group
• Category: B - Graduate

Exercise Timings & Criteria