The Fundraising Manager

AC-EXS®

The Participant assumes the role of a Fundraising Manager working for the charity Activ8. Participants are presented with a range of qualitative and quantitative information relating to a possible promotion the charity may launch called ‘Swim a s-Mile’. Participants must make recommendations relating to the content and medium of the promotion, the nature of any risks and the costs associated with such an event, and overall recommendations regarding how best to proceed.

• Code: AE-TFM
• Work environment: One 2 One
• Category: Analysis Exercises